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Giveaways have been used by many different website and forum owners in the past for many different reasons, some choose to give a money incentive and others choose to maybe give other things away for the contest.
As a website or forum owner yourself, what are your thoughts on giveaways to boost activity? Have you ever used giveaways to boost activity? How did they go for you?
Opinions on giveaways may differ, but they are a double-edged sword that websites and communities can utilize. I will outline the pros and cons of giveaways, a topic I believe warrants discussion. Giveaways are a favored marketing tactic employed by communities to capture attention, engage audiences, and heighten community awareness. They present numerous advantages but also come with potential downsides. Below are the pros and cons of this method.
Advantages of Giveaways:
- Increased Engagement: Giveaways can boost engagement on social media and within communities, as the chance to win free items can stimulate more interactions.
- Greater Community Awareness: Encouraging participants to share the giveaway can expand its reach and enhance visibility.
- New Member Attraction: Giveaways can draw individuals who may not have otherwise found the community, potentially increasing activity and membership.
- Engaging Content Creation: Initiatives like a member drive can prompt the creation of articles, reviews, or other content, aiding community growth.
- Goodwill and Loyalty Promotion: Giveaways can foster a positive community atmosphere, demonstrating appreciation for members, who may respond with loyalty.
Disadvantages of Giveaways:
- Freebie Seeker Attraction: Giveaways may attract those solely interested in free items, which can affect audience quality.
- Costs: Giveaways can be costly, particularly if prizes are substantial, not to mention the additional promotional and logistical expenses.
- Fleeting Engagement: The surge in activity might be short-lived, with engagement likely to wane post-giveaway.
- Fraud Risk: There's a possibility of fraudulent entries, such as using multiple accounts to improve winning odds, which can compromise the integrity of the giveaway.
