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If you slap your advertising banner in your signature on boards you contribute to a similar niche as your board, and you'll likely receive followers.

I notice a lot of resource creators specifically on the Jcink forum software use Tumblr to promote their resources and work. I could always try it out, but social media isn't my type of thing, and I'm more capable of promoting on other forums.

I don't believe I've ever used social media marketing for my current forum. It would probably help bring in an audience, but I prefer advertising the old-fashioned way. I can't find myself engaging in social media much because I don't even care about social media and prefer forums over social...